It seems like many business never actually decide which business they’re in. They drift into one. You start selling IT products or services, you pick up some customers, and one day you look up and realize your pricing, your team, and your cost structure have quietly committed you to a model you never consciously chose. […]
Imagine your goal is to gather apples. Your immediate instinct might be to wander through a forest, spotting ripe fruit on the ground and collecting them. For a small family or a spontaneous snack, this works perfectly. There are apples readily available, and the effort is minimal. This “foraging” approach is akin to how many […]
Lately, I’ve found that I’ve been using a particular analogy a lot. The analogy is, let’s say your customers are race car teams. NASCAR, Formula One, Monster Truck, whatever. But the point is, a race car team, at the enterprise scale, needs many things working together. A race car team is not just a car. […]
Knuggets of Knowledge 