How to Understand Your Customer

Last week I talked about the importance of domain knowledge. I asserted that if you are building, supporting, or selling something, that it was important to understand the domain that you were working in. Otherwise, you would face challenges.  But that’s the ideal use case. What about the pragmatic reality of the situation, where this […]

What Is Your Business Goal, and Why Does It Matter?

I heard about a personal chef the other day, who provides a prepared meal delivery service for a clientele. They had observed that their goal was not to grow their business and branch out, but instead to stay with their passion for artisanal cooking. When I heard this, it reminded me of the story in […]

I’ve Painted Myself Into a Corner!

I have an analogy I like to use a lot. Have you ever felt like you’ve painted yourself into a corner? Or you see someone who thinks they have? This is a well-known analogy, but I’m going to take it one step further. Frequently when I see people who are convinced they have painted themselves […]

Flower Beds and Helicopter Pads

Image by Barrie Taylor from Pixabay Once upon a time, a company was hired to do some landscaping. There was a large yard, and when meeting with the customer the only user story given was, “Make this backyard look pretty!” OK, easy enough. The landscaping company had done these hundreds of times before. They had the […]

Living in Bubbles and Being Out of Touch

So I was watching a documentary the other day, it was about some celebrity traveling the world and researching some topic. It was interesting stuff, a legit topic, but there were several moments where this celebrity and their friends, I was thinking, “Man, they just live in a bubble, don’t they? Completely out of touch.” […]

The Cloud is a Game-Changer

New technologies come and go all the time, and new fads come and go all the time.  But some of them, when they are true game changers, do stick. Take virtualization, for example.  Boy has it stuck! One hotly-debated trend right now is, of course, the Cloud.  What is the Cloud, really? Many people like […]