I had a followup thought to last week’s post. And that is, that you can’t always just ignore the vocal minority either. Here’s a perfect example. You release your new mobile/web app for internal beta testing. Most of the feedback, 99%, comes back great. But there’s one user who didn’t like the app. Now, according to last week’s advice, I said you should be thoughtful in not over-reacting to just one person’s feedback. But what if the feedback is, “I’m color blind, I could not read or use your app.” Now all of a sudden, this vocal minority has a very real and valid point!

So don’t just dismiss that small negative feedback out of hand. You might find a critical piece of valuable information there. And incidentally, this is also why inclusion and diversity is important and has material impact on your business and technical efforts.